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Research papers

Concerning the increasing quantity of data supplied for a market survey (French)

This document describes a new method of selecting variables based on the data theory. It appears, indeed, that every day we are faced with prolific data some of which, individually, or in combinations, could be ignored without detriment to the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Jean Paul Aimetti, Jean Luis Brousse
June 15, 1972
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Citation

Aimetti and Brousse (1972a, June 15). Concerning the increasing quantity of data supplied for a market survey (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/concerning-the-increasing-quantity-of-data-supplied-for-a-market-survey-french-


Research reports

Qualitative research on range extensions

Beecham Marketing is considering range extensionsin the Cold/Cough/Decongestant treatment areas, usingas possible brand names 'Mac' or 'Macleans'. The research was required in order to determine which treatment concepts were most viable, and whether...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1972
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Citation

, C. (1972a, April 03). Qualitative research on range extensions . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-range-extensions-


Research reports

Qualitative research on names

The aim of this research was to investigate the viability of positioning the Taurus analgesic as a headache specific. The detailed areas of inquiry were: 1) Location of pains and the type of pain.2) Nature of headaches vis a vis other aches and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Qualitative research on names. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-names


Research reports

Decongestant concept test

The Mucron Concept Research indicated that a decongest/inhalant product, possibly in capsule form was a promising new product area. Research is now required to assess the potential of a 'day and night' decongestant, each one day strip containing six...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Decongestant concept test. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/decongestant-concept-test


Research reports

Qualitative research on Yeastvite in Jamaica

Yeastvite is not available in Jamaica. There are, however, some grounds for believing that a Yeastvite concept would be acceptable to Jamaican consumers.Five concepts have been produced for the brand, and these have been recorded on tape as '...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Qualitative research on Yeastvite in Jamaica. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-yeastvite-in-jamaica


Research reports

Qualitative research on ENO in Jamaica

Eno is the minor saline brand in Jamaica, subordinate to Andrews. The general objectives of this research were to explore opportunities for promoting Eno in a'unique' way rather than confronting Andrews directly. The approaches researched were 'Hot...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Qualitative research on ENO in Jamaica. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-eno-in-jamaica


Research reports

Project Taurus pack research

The research investigated consumer attitudes and thinking about tablet packs. The aim was to assess reactions to five suggested pack designs in order toestablish the important features and characteristics that could be communicated by the tablet...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Project Taurus pack research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-taurus-pack-research


Research papers

Below-the-line promotion to the medical profession

From 1948 on, the pharmaceutical companies, mainly American, began to build enormous sales of branded drugs by promoting to the medical profession. In the United Kingdom their main customer has always ultimately been the National Health Service and...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: D. C. Wren
June 15, 1971
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Citation

Wren, D. C. (1971a, June 15). Below-the-line promotion to the medical profession. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/below-the-line-promotion-to-the-medical-profession


Research reports

Veno's honey & lemon commercial research

Veno's Honey and Lemon was launched into Border TV area on 1st January 1970 and following a successful sales pattern and favourable consumers research findings were launched nationally at the beginning of the 1970/71 winter. The objectives of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Veno's honey & lemon commercial research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/veno-s-honey-lemon-commercial-research-